Question

Business portfolio analysis refers to

a) a tool that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
b) a technique that managers use to graphically track their firm's strategic business units as though they were a single expense in order to identify cost-cutting measures.
c) a technique that managers use to quantify performance measures and growth targets to analyze their firm's strategic business units as though they were a collection of separate investments.
d) an analysis that uses percentage points of market share as the common basis of comparison to allocate marketing resources effectively for different product lines within the same firm.
e) a tool that seeks opportunities by finding the optimum balance between marketing efficiencies versus R

Answer 1

c) a technique that managers use to quantify performance measures and growth targets to analyze their firm's strategic business units as though they were a collection of separate investments.

Step-by-step explanation:

Business portfolio analysis is a way for businesses to review how effective various units and processes are in meeting the business objectives.

This helps the company identify and improve processes or products that are not competitive. There is also comparison with other companies to ensure industry benchmarks are achieved.

Answer 2

D

Step-by-step explanation:

Product portfolio analysis is basically a comparison of a company's different products so it can help allocate the resources to those products which are really doing well. And also to spend less on the resources which are not doing well.

The four key terms which are used in it are as follows;

STAR; high market share and growth

QUESTION MARK; high growth but low market share

CASH COW; low market growth rate but high share

DOG; low growth rate and low share.