Question

An advertisement for a clothing store reads: “30% discount on all items. $1 from every purchase you make will help flood victims.” What kind of appeal is it making?

Answer 1

Emotional appeal.

Explanation: The advertisement is feeding into the customer's emotions.

Answer 2

Answer: The advertisement used a logical appeal. Or called Logos.

Explanation: Logos is to entice people and to make people buy from you.