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Even though the Pizza Hut corporation understood the need to make use of the Web, the franchise owners were skeptical. From an IMC perspective, the franchise owners are an important group of _____, whose opinions are directly related to the company’s success.

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Answer:

Franchise owners are essential stakeholder group whose opinions are directly related to the company's success.

Step-by-step explanation:

Franchise owners are essential stakeholder groups. A stakeholder is a person, organization, social group. A stakeholder can be internal or external to the business. Stakeholders affected by business and affect the business.

Different type of stakeholder is

  • Customer
  • Employees
  • Investors
  • Suppliers
  • Owners

Pizza Hut corporation owner is a stakeholder whose opinions are related to the company's success.