Question

Lime is using social media to ask consumers about the qualities they desire in an electric scooter. The firm hopes to develop a new type of electric scooter based on the feedback it receives. Which marketing mix variable is Lime addressing?

Answer 1

Lime is focusing on the 'product' variable of the marketing mix by gathering consumer feedback to design a new electric scooter that meets customer needs.

Step-by-step explanation:

Lime is addressing the product aspect of the marketing mix by using social media to gather consumer feedback on the qualities they desire in an electric scooter. This information is crucial as it helps Lime to design and develop a new type of electric scooter that aligns with consumer needs and preferences. By focusing their efforts on the product variable, they aim to create a product that will satisfy customer demands and consequently generate better market acceptance and sales in the long run.

Answer 2

The correct answer to the following question will be "Product".

Step-by-step explanation:

• Product marketing is often a mechanism by which a brand is marketed and delivered to a client. It's also known as the intermediate feature between product innovation and brand recognition or awareness.
• It's something to which comparison is made when selling a product on the market to the consumer.

Therefore, the Product is the right answer for the above question.