Question

In contrast to __________ interactions, which allow the firm to gain insights on the needs of a particular customer, ___________ offers the opportunity to leverage the wisdom of a larger crowd. Multiple Choice

A. prosumer; crowdsourcing
B. prosumer; outsourcing
C. consumer; sourcing
D. marketing; crowdsourcing

Answer 1

A. prosumer; crowdsourcing

Step-by-step explanation:

Prosumers are people who both produce and consume goods and services. Communities are made of of people who co-create goods, and so are independent of external communities in meeting their needs.

Crowdsourcing is a growing way of working which involves duties being open to a large number of people. The advantage is that there is a large pool of talent to solve problems and accomplish jobs.