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A sports equipment manufacturer promoted the new tennis shoes in the United States with a series of ads showing futuristic runners competing in a marathon, while in England the shoes were promoted as everyday
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A sports equipment manufacturer promoted the new tennis shoes in the United States with a series of ads showing futuristic runners competing in a marathon, while in England the shoes were promoted as everyday footwear for families. Which environment-oriented value affected this marketing campaign?

User Pasted
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Answer: Traditional/change

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User Rob Bednark
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