Question

John has very little knowledge of cheese and seldom buys it for personal use. However, when he is invited to dinner by a friend, a self-confessed cheese lover, John feels obligated to buy cheese for him. When he comes back home after dinner, John finds that the Stilton cheese he randomly chose and bought was displayed on the calendar in his kitchen. Which of the following is most likely to account for John's choice of cheese?

Answer 1

Simple

Step by step explanation

The guy is mad

Answer 2

Mere-exposure effect

Step-by-step explanation:

The mere-exposure effect refers to the situation in which people prefers something because they are familiar with that by being expose to it. For example, when you see or hear something frequently, you start to like it. According to this, John's choice of cheese can be explained by the mere-exposure effect as John realized that he bought the Stilton cheese because he was exposed to it because of the image he had on the calendar in his kitchen.