Question

True or False: Each market segment responds to different types of media (e.g. print, direct mail, etc.) to a varying degree. It follows that each product must be identified with its target segment. Product target segments are identified by their placement on the Perceptual Map.

Answer 1

False

Step-by-step explanation:

Based on the information provided it can be said that this statement is false. This is because each marketing budget includes a detailed combo box that has all the necessary details for the marketing strategy and allows the teams to correctly define the product's target segment, as well defining a new target segment at the beginning of the year if they think that they will need to move to a different target segment other than the initial target segment.