Answer: Deception
Step-by-step explanation:
The deception is one of the type of strategy which is specifically used by the researcher that helps in participating deliberately misleading the rivals and also hiding the truth by promoting the various types of ideas which is not actually true.
The main objective of the deception strategy is that it helps in manipulating the others perceptions for gaining the various types of competitive advantages in the busies.
Therefore, Deception is the correct answer.