Question

A majority of human drives being unconscious, consumers themselves are often unaware of the true reasons for buying a particular product or brand". This statement finds its roots in the works of _______________. Sigmund Freud Drag correct word or phrase to answer box below. Carl Jung Drag correct word or phrase to answer box below. Karen Horney Drag correct word or phrase to answer box below. Alfred Adler

Answer 1

The correct answer is letter "A": Sigmund Freud.

Step-by-step explanation:

Austrian neurologist Sigmund Freud (1856-1939) is the father of psychoanalysis. The Freudian motivation theory states -when it comes to sales and consumers- that human beings make purchases to satisfy conscious-functional needs and unconscious needs. Some of the Freudian approaches are used in marketing to study consumer behavior and preferences.