Question

An entrepreneurial alliance between an innovator who has created at least one successful store and wants to grow the business and a partner who manages a new store of the same type in a new location is called ________

Answer 1

Franchising

Step-by-step explanation:

The innovator who wants to grow his one successful store and business is referred to as the franchisor while the partner who is managing a new store of the same type in a new location is called the franchisee

Franchising represents a business relationship between two people or in this case two entrepreneurs such that the owner of the franchise (the franchisor) is able to enhance the growth and distribution of his products through the efforts of the franchisee who is also called an affiliated dealer.

The franchisor provides adequate license and authorization to the franchisee who also provides a broader market and growth opportunity for the products of the franchisor. The franchisor will also make trainings, products, organisation and even monetary rewards available to the dealer for his services.