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Which of the following terms refers to an ongoing process of making decisions that guides the firm both in the short term and for the long​ term? A. Marketing planning B. Functional planning C. Business
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Which of the following terms refers to an ongoing process of making decisions that guides the firm both in the short term and for the long​ term? A. Marketing planning B. Functional planning C. Business planning D. Strategic planning E. Operational planning

User Albtzrly
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2 Answers

5 votes

The correct answer is : B. decision making

Reason: I just took the quiz

User Andrea Thacker
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Answer: Business plan.

Step-by-step explanation:

A business plan is a goal/objective set by a business that it intends to use to successfully enter into a market. The business plan provides a guide on how daily operations in a business can be handled to best achieve it's objectives.

User Daniel Albert
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