Question

Marketing research should be avoided when a. it is unethical. b. management bias cannot be overcome with valid research results. c. it wastes a company's resources. d. All of these statements about avoiding marketing research are true

Answer 1

d. All of these statements about avoiding marketing research are true

Step-by-step explanation:

Marketing research is a process where firm's gather data which the use in developing, implementing and monitoring their marketing plans. Marketing research should be avoided when it is unethical such as trying to sell a product under the guise of marketing research. Carrying out marketing research so as to have data to counter a valid research result so as to support your idea Is a waste of fund and should also be avoided.