The media's impact on public opinion be strongest when the media focuses on a story that is new to the public and when the topic discussed is part of people's everyday lives.
Step-by-step explanation:
The most powerful forces prevailing in the marketplace of ideas is the media communication. The mass media acts as mediators between political nobility and the people.
Mass media set the criteria by which people of a country are allowed to evaluate politicians and political events.
The media's impact make a significant contribution to their political preferences and evaluations that is new to public. And hence, media can shape it easily and effectively.