Answer:
TRUE
Step-by-step explanation:
In simple words, differentiation strategy refers to the business strategy under which an organisation tries to get competitive advantage in the market by adding some unique features in the existing products or by introducing brand new products for utilization.
This strategy is used by service industries as well in which the organisations frequently introduce new technologies for better operating activities. Such strategies can sometimes lead to establishment of new industry in which the innovating firm gets the first mover advantage.