Answer: Franchisor
Explanation:
Franchisor is the person or organization that provides license to any third party organization for pursuing their business under their trademark .Franchisor gets the rights for conduction marketing and business by becoming franchisee.The franchisor has to maintain and manage product's and service's reputation .
According to the question,Franchisor is trying to become franchisor by permitting third party to market goods and services under the name or trademark of Kareem's company to establish his business franchise .