Question

Even though the "Book of Lists" often includes a listing by the industry of "The Top 25" companies or organizations within a given industry, it does not make prospecting any easier.

True or False?

Answer 1

The answer is false

Step-by-step explanation:

The answer is false, it make prospecting easier.

If we take a good look at a scenario where an individual who operates or runs a small scale enterprise. In a couple of years, this individual tries to scale up the business then tries to visit the internet to identify his target market.

There is a probability that the book of lists pops up identifying for him his potential target market.

This in a way have been able to help him streamline his search and therefore helped him identify his potential prospect.

With this in mind, we cant totally rule out the fact that the book of list make prospecting easier. therefore, the answer to the question asked is false.