Answer:
Cause related marketing
Step-by-step explanation:
Cause related marketing is a part of corporate social responsiblity, where, charity been done with motive of benefit later. Company invest in these marketing strategy to gain relationship with non profit company. The company expect profit or benefit out of these relationship by selling more products and gaining positive publicity. It also help the company to enhance brand image. American express have first used this term to raise money in accordance with Corporate social responsiblity.