Question

Through the process of ____ a company establishes an organizational mission and formulates goals, a corporate strategy, marketing objectives, and a marketing strategy.

Answer 1

Planning

Step-by-step explanation:

At planning stage, organization formulate its mission goals which are streamlined into achievable objectives and then strategies are formulated to achieve set objectives.

Importance of strategic planning to an organization cannot be overemphasized because it provides a sense of direction and outlines measurable goals.

Failure in achieving most organizational goals and objectives are usually due to inadequate planning.