Question

When Coca-Cola saw the growth of the bottled water category, they launched Dasani, its brand of bottled water. Which brand development strategy did Coca-Cola use in launching Disani?

A. New brandB. MultibrandingC. Line extensionD. LicensingE. Brand extension

Answer 1

Answer: New brand.

Step-by-step explanation:

The Coca-Cola company launched it's new brand of bottled water into the market. A brand is a name given to a particular product/service by which it can easily be identified.The Disani water is a new brand introduced into the market by which the Coca-Cola water products would be identified.