Question

Starbucks expanded into the European market with packed stores in Germany and the United Kingdom, but its sales and profits in its French stores were disappointing. Some of the reasons for this were a sluggish economy, more expensive rent, and higher labor costs in France; furthermore, Starbucks did not adapt to the café culture of France. Identify a reason that most likely affected Starbucks's ability to thrive in France. a. Starbucks did not look at the technological dimension that would affect the French society. b. Starbucks did not factor in the homogeneity among its markets across the globe. c. Starbucks did not factor in the international dimension of its external environment. d. Starbucks did not use the triple bottom line to measure its performance in France

Answer 1

c. Starbucks did not factor in the international dimension of its external environment

Step-by-step explanation:

Hello! The company did not take into account or get enough information about the country's culture, nor did it determine the competition or several factors that could negatively affect the new venture. This happens when it comes from a successful expansion until it doesn't work as expected.

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