Question

Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies?

Answer 1

The two habits that help Levi improve his marketing strategy are:

• Measuring: Levi has developed a system to measure his performance in an objective way, and he does so constantly. This allows him to know exactly what his doing right and wrong.
• Tailoring his strategies to the measurements: Levi does not modify his marketing strategy out of thin air. On the contrary, he looks up his data, and with that input, decides what modifications to make. That is a very smart habit because it allows him to focus on what needs to be improved.