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Which of the following terms addresses the problem when introducing a new product line could steal sales away from an existing product line?A. EnhancementB. cannibalizationC. PaybackD. DiscountingE. None of the above

1 Answer

1 vote

Answer:

"A"

Step-by-step explanation:

Market enhancement is the process of improving the production line of an existing product in order to increase the value, efficiency and effectiveness giving the product a market leading status and an edge over the rivals and new entrants.

It involves research , review and upgrade of production system

This is used to ensure that an existing product has the features to withstand the competition that a new product might bring

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