Question

_____ is the process of continually acquiring information on events occurring outside an organization to identify and interpret potential trends.A) Cause marketingB) Green marketingC) Environmental scanningD) Internal scanningE) Multicultural marketing

Answer 1

Answer: (C) Environmental scanning

Step-by-step explanation:

The environmental scanning is one of the business strategy that helps in gathering the various types of information about the relationship and also the events in an organization.

The main aim of the environmental scanning is that it helps in manage the future direction of the organization and also maintain the customer relationship.

The importance of the environmental scanning is that it changes the environment rapidly and also helps in identifying the opportunities, strength, threats and the weakness in the business.

Therefore, Option (C) is correct answer.