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When businesses can promote different features of their products and consumers are willing to pay more for products containing the features they desire, the competitive environment is probably

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Answer:

Monopolistic competition can promote different features of their products and consumers are willing to pay more for products containing the features that they desire.

Step-by-step explanation:

  • Here many firms create similar products but they are not a substitute of any other.
  • This combines monopoly and competitive market
  • It is a form of "imperfect competition"
  • This has emerged because the product developed by different people target the same set of audience by providing few differentiation.

Examples of monopolistic competition:

  • The restaurant business
  • Consumer services
  • General specialist retailing
  • Hotels / Pubs.\

Advantages:

  • Greater ability to fund
  • Research & Development

Disadvantage:

  • Higher price
  • Fewer incentives
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