Answer:
Monopolistic competition can promote different features of their products and consumers are willing to pay more for products containing the features that they desire.
Step-by-step explanation:
- Here many firms create similar products but they are not a substitute of any other.
- This combines monopoly and competitive market
- It is a form of "imperfect competition"
- This has emerged because the product developed by different people target the same set of audience by providing few differentiation.
Examples of monopolistic competition:
- The restaurant business
- Consumer services
- General specialist retailing
- Hotels / Pubs.\
Advantages:
Disadvantage:
- Higher price
- Fewer incentives