Final answer:
Peggy should use a Ads Search campaign, targeting specific keywords related to her business like 'house cleaning service,' and 'booking house cleanings.' With engaging ad copy and a strong call-to-action, her ads will reach potential customers actively searching for services like hers.
Step-by-step explanation:
Peggy should consider using a Ads Search campaign for her house-cleaning service. Ads Search campaigns display ads to users who are actively searching for specific keywords related to businesses like hers. By carefully choosing the right keywords such as “house cleaning service,” “booking house cleanings,” and “local cleaners,” she can ensure that her ads appear to potential customers who are ready to take action. Moreover, she can enhance her campaign's effectiveness by including a compelling call-to-action (CTA), such as “Book Now” and making sure her ad copy highlights the unique selling points of her service.
To set up her campaign, Peggy would need to:
- Create a Ads account if she doesn't have one.
- Choose the Search Network campaign type.
- Define her target audience, budget, and bidding strategy.
- Develop a keyword list related to her business and services offered.
- Write engaging ad copy that accurately describes her services and includes a strong CTA.
By following these steps and monitoring her campaign's performance regularly, tweaking as necessary for optimization, Peggy can attract more clients to her house-cleaning service, encouraging them to consider her services and book directly through her website.