Question

After reviewing the reports of long-term changes in the macroenvironment, you must pick one element that you think Gerlach should respond to first?

A) Demographic Environment

B) Natural Environment

C) Cultural Environment

Answer 1

Demographic Environment

Step-by-step explanation:

When looking at the macroenvironmet and the likely changes happening in there, one seems to look at the broader condition of the economy which can be impacted by the monetary and fiscal policies, as well as employment and inflation rates.

The demographic environment is part of the six forces of the microenvironment and should be considered first amongst the three items listed. With this, a company can be able to identify the exact target markets needed for their respective products or services .