Answer:
Bluffing or deception during negotiations is unethical because it can lead to infringement of equal rights to important and correct information that should be made available to the parties involved: bluffing or deception can mislead people and make them take wrong decisions which can end up affecting some parties, and acting against the bluffer or deceiver, especially in a court of law.
When playing to win a negotiation, the following ethical rules can be used:
1. Ensure that all important pieces of vital information and clear facts are placed on the table, and made available to all parties.
2. Ensure that high standards are stated in the terms of the negotiation, and made available to all parties.
3. Ensure that an agreement is made that will allow all parties to investigate and verify the whole information provided by all parties engaged in the negotiation.
4. Ensure that each party makes a final decision and initiates the negotiation based on the terms and conditions presented during negotiation.