Question

A growth strategy that emphasizes both new products and new markets Unselected A growth strategy that introduces existing products to new markets Unselected A growth strategy that focuses on selling new products in existing markets Unselected A growth strategy designed to increase sales of existing products to current customers, nonusers, and users of competitive brands in served markets?

Answer 1

1. A growth strategy that emphasizes both new products and new markets DIVERSIFICATION STRATEGIES
2. A growth strategy that introduces existing products to new markets MARKET DEVELOPMENT STRATEGIES
3. A growth strategy that focuses on selling new products in existing markets PRODUCT DEVELOPMENT STRATEGIES
4. A growth strategy designed to increase sales of existing products to current customers, nonusers, and users of competitive brands in served markets MARKET PENETRATION STRATEGY

Strategic planning is the process by which a company's resources and capabilities are matched to its market opportunities on a long term basis.