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A firm releases a new technology only to have a competitor implement a similar technology with more features and value to the consumer. This would be which type of risk?

a) Demonstrating bad timing

b) Awakening a sleeping giant

c) Mobile-based alternative removes advantages

d) Running afoul of the law

e) Implementing IS poorly

User RahulB
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1 Answer

1 vote

Answer:

a) Demonstrating bad timing.

Step-by-step explanation:

If the firm releases a new technology with the hope of getting a lot of sales, only to have a competitor implement a similar, but more advanced or complete technology shortly after, it is because the firm is not aware enough of the timing of technological advancements.

A firm without bad timing should not have been surpassed in the technology department by a competitor so fast.

This kind of problem has hapenned in real life. for example, when Blackberry launched the 8000 - 9000 series of phones in 2006, only to have Apple launch the much more innovative and groundbreaking Iphone in 2007.

User Varun Gawande
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