Answer:
Brand
Step-by-step explanation:
Brand is the marketing strategy that makes the distinct product of the company from the other company dealing in the same type of products.
It could be name, term, sign, symbol, design, etc so that an individual can make a difference and interpret that this product is of which company.
Most people are brandholic they purchase the product from their particular brands.
The motive of the brand is to know the company products either by worth of mouth or by their distinctive features.