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"Qriosity Inc. comes out with a new antivirus program and prices it at half price to attract buyers. The company is using ________."

User TheWalker
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Answer:

Market penetration pricing

Step-by-step explanation:

Market penetration is a competitor strangulation pricing strategy employed by the supplier of a new product into an already saturated market in order to gain an unfair advantage by selling at a very low price during initial outing of the product to attract customers so as to gain a large market share.

Market penetration strategy helps in creating awareness for the product and makes customers to want to try it with minimum cost.

User Steve Kehlet
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