Answer:
Mass Customization
Step-by-step explanation:
Mass customization also known as built to order to made to order is the process organisations engage in to make unique variations based on customers' individual preferences of their product available in the market. This is carried out to satisfy the uniqueness each customer.
Mass customization is made possible as a result of low costs of producing each unit and the flexibility the manufacturer can achieve in personalizing or customizing their goods. This is also a market strategy to gain more market share of a particular good.
In built to order products some components are constant while others are allowed to be flexible to ensure the ease of customization.
Designing products and services tailed to individual needs is part of a mass customization production process.