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Match the following theory to its description

(A) The theory posits that media do not tell you what to think, but they do tell you what to think about.
(B) Two groups with opposing agenda, while viewing the EXACT same media content, may interpret the content differently based upon their existent opinions.
(C) Seeing someone punished for an action INHIBITS you from doing that action. Makes it more likely that you will not do it.
(D) If we all agree that a dollar bill is worth something (therefore, we can use it to buy things), the fact that we all proceed as if it is true demonstrates this theory.
(E) Early researchers believed that media effects were directstraight from the media to usresulting in instant and exact audience reactions.
(F) Sometimes media affect us by first affecting someone we respect or admire (opinion leaders). Then that person endorses ideas so we receive media effects through them.

(1) 2-step or Multi-step flow
(2) Inhibitory Effects
(3) Social Construction of Reality
(4) Hypodermic Needle or Bullet Theory
(5) Selective Perception
(6) Agenda Setting
(7) Inhibitory Effects

1 Answer

2 votes

Answer:

1.(F) Sometimes media affect us by first affecting someone we respect or admire (opinion leaders). Then that person endorses ideas so we receive media effects through them.

2.C) Seeing someone punished for an action INHIBITS you from doing that action. Makes it more likely that you will not do it.

3.(D) If we all agree that a dollar bill is worth something (therefore, we can use it to buy things), the fact that we all proceed as if it is true demonstrates this theory

4.(E) Early researchers believed that media effects were directstraight from the media to usresulting in instant and exact audience reactions

5.(B) Two groups with opposing agenda, while viewing the EXACT same media content, may interpret the content differently based upon their existent opinions.

6.A) The theory posits that media do not tell you what to think, but they do tell you what to think about.

Step-by-step explanation:

The first theory, multi step flow is described in option F above where leaders or opinion leaders or stakeholders receive information before it is shared with the general audience. The second theory depicts the inhibition theory showing reduced power as associated with increased threat, punishment,and therefore inhibition tendencies. The third explains social construction reality where individuals react to circumstances according what experiences they have had. The fourth theory is exemplified in option E whereby individuals take information in their passive state and respond exactly the same way. The fifth theory is exemplified in option B where individuals choose to interpret messages based on how they wish to. The last theory shows the media's power to make a particular media or media messages as important as they deem fit.

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