Answer:
loss of money and customer loyalty
Step-by-step explanation:
security breach can lead to fraud on the company resulting in heavy financial losses. This can make customers feel unsafe about the company and not patronize the company. Most companies design their security policies such that they will not lose money resulting from hacking or glitches. The basic fundamental that drives profitability is also customer loyalty hence firms/companies design water tight security policies to ensure their customers feel safe with them. When there is data breach, customers get worried that their personal information may have been leaked to the public.