Answer:
Commonditization
Step-by-step explanation:
Example of this would be your laptop. Ever since it first produced, laptop has undergone through different innovations and variance. But in recent years, almost all of them now have similar features.
(one screen, one qwerty keyboard, one touch pad to move the cursers, several usb ports, etc)
Designing your laptops that way become extremely common among the laptop manufacturing industry and basically adopted by all companies involved in it. No-one really have the proprietary over that design.