Question

After scanning the environment, PepsiCo discovered consumers’ desire for healthier food options. The company then thought about how this environmental factor related to the possible actions the company would take. Managers at PepsiCo likely depicted these relationships by

(A) completing an environmental scan
(B) listing the threats and opportunities.
(C) creating a cognitive map.

Answer 1

(A) Completing an environmental scan

Step-by-step explanation:

Pepsi has done through environmental scan where they have analysed all the trends and attitudes of different consumers, in addition, they have also investigated their competitors, they what they are going to do in the near future as well as what their current products are and what direction they are going on which in return will decides their intentions. Therefore, Pepsi has conducted an environmental scan where they have found consumer's increasing behavior towards organic and healthy products besides opting for the Green Marketing, that's the reason why they have conducted this environmental scan in order to fulfill their consumer's stated and unstated needs and demands more efficiently and effectively.