Answer:
The psychological screens are used to evaluate data based on innate factors, such as the consumer's personality and learned factors, such as self-concept, interests, and lifestyle.
Explanation:
- As there are methodologies to carry out certain studies, there are techniques of screening to help come across the facts related to one's personality and lifestyle.
- These screens are designed by putting certain parameters of emotional standards into place.
- The interests and inclinations of the consumers can be easily devised through the use of these screens.