Question

Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products?

A. exclusive
B. selective
C. intensive
D. administered
E. corporate

Answer 1

B. selective

Step-by-step explanation:

Selective distribution is the type of distribution used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products?

Selective Distribution is a distribution strategy that is a midway or a blend between intensive and exclusive distribution because it involves using more than one, but lesser than all distributors, and this selection is done on the basis of the company's set of rules.