Question

According to the textbook, a focus group is a gathering of 5 to 10 people who are selected because ________.

Answer 1

of their relationship to the issue being discussed

Step-by-step explanation:

Focus group: The term focus group is defined as one of the market research methods which is responsible for bringing along six-ten people together in a particular room setting to give feedback related to the service, product, marketing, or concept campaign. A moderator who is considered as trained gives a thirty-ninety minutes discussion in the specific group that is already being designed to collect information.

Types:

1. Single focus group.

2. Two-way focus group.

3. Dual moderator focus group, etc.