Question

Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?

A Personalising content to make each customer feel important, taking into account available data about each individual customer.
B Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money
C Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with the aim of increasing sales
D Refining their content marketing strategy as they go, taking into account available data and metrics

Answer 1

The most effective action for a business to take in order to help them progress towards achieving their content marketing goals is;

A. Personalizing content to make each customer feel important, taking into account available data about each individual customer.

Step-by-step explanation:

Content marketing is a marketing strategy that utilizes the creation and sharing of content to target a given audience with the aim of attracting and retaining a certain crowd. It is a way that doesn't explicitly involve branding but it provides more information about the products and services by giving problem solving information using the products and services thereby attracting and maintaining a given audience of people. For example, one can share a video depicting how a certain detergent can be used to maybe wash clothes. In the video, the marketer will wash the dirty cloth using the detergent. Before and after images of the cloth can be compared to show the effectiveness of the detergent. In this way, the marketer has showed how to use the detergent and also it's effectiveness. This is an examples of content marketing.

Content marketing can be achieved by first collecting information about the target audience who use or might possibly use the product or services. This information is then taken into account, so that the content is customized in such a way that most customers needs will be fulfilled. The personalized content is then marketed using various platforms. In this way each customer will feel valued and appreciated and thus fosters customer loyalty.