Answer:
Positioning
Step-by-step explanation:
Positioning -
It refers to the marketing strategy , where the products are marketed in a particular fashion in order to attain some identity of the product in the minds of the consumers , is referred to as positioning.
This method helps for the promotion of each and every goods and services in a distinct manner so that the consumer do not get confused while buying them .
This positioning in maintained during the complete life time of the product .
Hence , from the statement of the question,
The correct term is positioning .