Question

In the context of segmentation of customers in database marketing,__________is a variable thatincludes gender, age, income, and marital status.

(A) strategical information
(B) geographical information
(C) psychographic information(
D) demographic information

Answer 1

D) demographic information

Step-by-step explanation:

Geographical information is a variable that includes where customers live.

Psychographic information is a variable that includes the consumers' beliefs, values and motivations.

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