Question

When an advertisement effectively conveys a company's intended brand message through words and illustrations, it is considered to be the _____part of the communication process.

Answer 1

It is considered to be the decoding part of the communication process.

Explanation:

• The process of communication comprises of two crucial steps, namely encoding and decoding.
• An understandable encoding of the message is the responsibility of the one who wishes to convey the meaning of the message.
• The success of the process of communication, irrespective of verbal or non-verbal, depends on how well the meaning of the message to be conveyed gets decoded by the intended receiver of the message.