Question

When a company seeks to match the benefits of a successful position and maintain their current position in the marketplace it is attempting a(n) ________________ approach.

a. unique
b. straddling
c. leader
d. innovative

Answer 1

B. Straddling

Step-by-step explanation:

Straddling is a management approach in which a firm seeks to match what a competitor is doing by adding new services, technologies, features to its current activities.

Straddling is a very risky management approach as any other firm that is not straddling can match a straddling company on every front. The risk always shows if the straddling firm has to trade-off(i.e: lose one quality to improve another or to make gains).

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