Question

A customer value proposition is developed through an effective marketing mix that communicate about what to the customer?

Answer 1

Benefits that satisfy needs.

Step-by-step explanation:

The marketing mix corresponds to a set of variables that influence the perception of consumers in order to increase the demand for your product in the market in order to increase the level of sales and the satisfaction of the target audience. The concept was disseminated by Kotler, who defined four basic pillars that make up the marketing mix, which are:

1. Product,
2. Price,
3. Place,
4. Promotion.

PRODUCT:

• Set of tangible and intangible attributes that will be offered in the product.
• Study of demand and trends to satisfy customers' needs.

PRICE:

• The price must correspond to the value of the benefits attributed to a product or service.
• The price also influences the public's perception of the brand.

PLACE:

• Corresponds to the company's placement on the market.
• It must be defined where and how the company must be accessible to the customer.

PROMOTION:

• Promotion of the brand and the benefits and value offered by the products.
• The marketing message must be effectively distributed to reach the target audience.

Therefore, the four pillars of the marketing mix, when integrated and well executed, will guarantee an increase in customer perception, due to the satisfaction of their needs and benefits added to products and services, creating a strong proposition and strengthening the brand in the market.