Answer:
This statement is FALSE.
Step-by-step explanation:
The statement is false, as the phase of the strategic marketing planning process corresponds to the implementation phase.
In this phase, marketers should use the segmentation, targeting and positioning (STP) strategy that will help the organization to identify opportunities for creating relevant and personalized marketing communication plans that are able to reach the determined target audience. The STP strategy will assist in the effective implementation of the marketing mix based on the four pillars of marketing: price, place, product and promotion.