Question

A local art gallery keeps information on its customers regarding their preferences forcertain artists as well as the style of art that interests them. The gallery uses thisinformation to inform the customers when new products arrive from their favoriteartists and targets them with special promotions. In this way, the gallery is using_______ to build loyalty among its customers.

a)Value co-creation
b)Customer relationship management
c)Transactional marketing
d)B2B marketing
e)The supply chain

Answer 1

A - Value co - creation

Step-by-step explanation:

Value co - creation is a strategy that promotes and encourages active involvement from the customer to create on-demand and made-to-order products. with this strategy, consumers get exactly what they want and are involved in making it happen. So the Art gallery using such information is clearly using a value - co creation strategy to build loyalty among its customer.