Question

If Mom places the highest value on convenience when looking for a cup of coffee, which of the marketing mix components is she most concerned with?

Answer 1

PLACE

Step-by-step explanation:

Marketing refers to the business act of promoting , selling products & services .

Marketing Mix is are component marketing tools used by firms to achieve marketing objectives .These are prominently known as '4 Ps of Marketing'.

4 Ps of Marketing are : Product , Place , Price , Promotion . These include [Product - Specification, Packaging] , [Price - Discount & Offers] , [Promotion - Publicity , Advertising] , [Place - Channels , Distribution] etc.

Mom placing highest value to 'convenience' while looking for product (coffee) seems to be most concerned about 'Place' component (based on easy accesibility linked to distribution channel feasibility) .