Answer:
Customer A: (-) 1.25 or 1.25
Customer B: (-) 1.49 or 1.5
Step-by-step explanation:
Pa = 18 – Qa
Total Revenue, TRa = Pa × Qa
TRa = (18 - Qa) × Qa
TRa = 18Qa - Qa^(2)
Marginal Revenue, MRa = 18 - 2Qa
At equilibrium, MR = MC
18 - 2Qa = 2
2Qa = 16
Qa = 8
Substituting ‘Qa’ is demand equation
Pa = 18 - 8
Pa = $10
Pb = 10 - Qb
TRb = (10 - Qb) × Qb
TRb = 10Qb - Qb^(2)
MRb = 10 - 2Qb
10 - 2Qb = 2
2Qb = 8
Qb = 4
Substituting ‘Qb’ in demand equation
Pb = 10 - 4
Pb = $6
Elasticity of demand of type A customer:
When quantity demanded is 0, price is $18
When quantity is 8, price is $10
Elasticity of demand of A:
= [(8 - 0) ÷ 8] ÷ [(10 - 18) ÷ 10]
= 1 ÷ -0.8
= (-) 1.25 or 1.25
Elasticity of demand of type B customer :
Pb = $6, Qb = 4;
Pb = 10 - Qb
When Qb is zero, Pb = $10
Elasticity of demand of B:
= [(4 - 0) ÷ 4] ÷ [(6 - 10) ÷ 6 ]
= 1 ÷ (-0.67)
= (-) 1.49 or 1.5